2015 Projections for the Real Estate Market

Each year at this time several industry leaders publish their projections for real estate in the coming year. Most look at driving economic factors, others ask leading real estate brokers what they are seeing, and some ask consumers directly their thoughts. So let’s take a look at some of the projections that are being made for real estate in 2015.

2015_market_forecast_Trulia_pdf 2First and foremost, for us here in Utah, Trulia has named us a “Top 10 Market to Watch in 2015″. With a strong economy and job market in our state, this certainly isn’t surprising. Our population is growing both organically and via relocation from surrounding states.

Trulia also projects that price gains will continue to slow as they did in 2014. While 2103 saw a large correction, 2014 appreciation was only approximately 4%, and many anticipate that to be similar in 2015. Prices nationally are 3% undervalued compared to fundamentals.

Trulia also projects that housing starts and new home sales will be down. However, several disagree with that assessment, including Moody’s and NAR. Both project that new home sales will lead the market to a higher level of recovery. Other projections from NAR include; mortgage rates to increase (although we have seen them dip slightly as of late), drop in oil prices will boost housing, foreclosures recede to pre-recession levels, rent rises to outpace home-value growth, and a stronger economy will lead to greater confidence.

thoughtLeaderSurveyFall2014FinalResults_pdf 6Imprev, a real estate marketing company, interviewed several leading brokers, asking them their thoughts on 2015 and the real estate market. While the survey broke their responses into four categories, overall, most saw the market improving or staying the same. There was a decrease in those who saw it deteriorating from 2014 to 2015.

While all of these projections are nationally driven, you can always meet with one of our professional agents to get an understanding of what is happening in your area. It’s important to understand that real estate is very local. Trusting a local professional to give you an assessment is always the best way to go.



November 2014 Fine Homes Magazine

We are pleased to release our November 2014 issue of our Fine Homes Magazine.

Prudential Utah Elite Real Estate is the leader in fine homes in Utah County. We sell over 89% of the luxury homes in this market. If you’re thinking of buying or selling, talk to us first and find out how our marketing program can make your home stand out.

5 Tips to Improve Your Credit Score

Credit ScoreA credit score is a number that helps lenders and others predict how likely you are to make your credit payments on time. A higher credit score means you are more likely to be approved and pay lower interest rates on new credit. So, when you are looking to buy a home the higher your credit score is the better. It becomes easier to qualify for specific loan programs and with lower interest rates it can help lower your monthly payment and the amount you pay back over the life of the loan. Are you thinking about buying, but worried your credit isn’t good enough?
Here are 5 essential tips for improving your credit score:
Tip 1 – Check Your Score
     Don’t let your credit report surprise you. Check it often, at least once per year to make sure things you aren’t expecting or may have forgotten about aren’t bringing your score down.
Tip 2 – Use Your Credit Cards
     It’s important to use your credit cards that you have, but don’t have too many. It’s even more important to consistently pay your credit card bill to show you are responsible with credit. Using your credit cards often is a good thing, but don’t carry a balance on them if can help it.
Tip 3 – Contact a Credit Counselor
     A counselor can assess your credit situation and help you get back on track. They are trained to look for specific ways to help you improve your credit in various ways and will help tailer solutions to you.
Tip 4 – Build Credit History
     Build a good credit history, both length and payment history. This is the biggest factor to determine your credit score. Your credit history will consist of things like what type of credit you had, such as a credit card or a loan. It will also show things such as late payments being made on time or late, delinquency if any, number of payment accounts you have open and other factors to determine your score. The length of time you have a line of credit can work in your favor. For example, having the same credit card for several years with consistent use and not carrying a balance will look very good on your history. But bouncing around from card to card in a short period of time will hurt you.
Tip 5 – Consistency Consistency
     Be consistent in all things involving credit. Make payments on time. Set reminders for yourself to avoid being late. If you can, diversify the types of credit you have, and stick with them to show a good history. Being consistent (in the good ways) will show that you are a good candidate to borrow and will improve your score.
Having credit is essential to buying a home, but just like any good structure it has to be built and it will take time. Building your credit score is building a lender’s confidence in you that you will pay back what you have borrowed. It can take time to obtain a good score, but doesn’t take much to ruin it if you’re not careful.
If you’d like to understand more about your credit score and how it affects your ability to buy, meet with our preferred lender today.

Great News On Mortgages This Week

We’ve talked in the past about the effect mortgage rate can have on your buying power. The good news is that rates have come down and are below 4.0% for the first time since June 2013, according to USA Today. Just that drop in rate alone, has improved your buying power almost 10%. Where you might have qualified for $180,000, you now might be able to buy at $200,000 for the same monthly payment, as illustrated in the graph below. With home prices remaining relatively flat as of late and the mortgage rate dropping, this could be the time for you to check with a lender and see how your buying picture looks now.  There’s even more great news on mortgages this week below the graph about changes in regulations.



At the Mortgage Bankers Association Conference this week, Federal Housing Finance Agency Director Melvin Watt said his agency had reached an agreement in principle with Fannie and Freddie that would develop “sensible and responsible” guidelines for mortgage borrowers with as little as 3% to use as a down-payment.

And more good news for the lending indsutry came as the National Association of REALTORS® announced their success as they’ve been fighting the detrimental impacts of the Qualified Residential Mortgage (QRM) rule contained in Dodd-Frank.

Provo, Utah Ranked #2 For Greatest Place To Live

The_Best_Towns_Ever__2014___Best_Towns___OutsideOnline_comOutside Magazine’s September 2014 issue took a look at “The Best Towns Ever” and our very own Provo was ranked as the second greatest place to live in America. While that might not be surprising to those of us who live here and enjoy all that this area offers, some might not be aware of all of the amazing things we have to offer.

According to Outside Magazine – access to trails, rivers, mountains, and lakes, healthy eating, bike lanes, and green space are some of the main factors. Provo has all of these factors and more.

The article highlights Provo’s:

  • Active community – full of cyclists and runners
  • Businesses and Start-ups including – Google Fiber, Adobe, Duncan Aviation, Qualtrics and NuSkin
  • Access to outdoor recreation – climbing at Rock Canyon, skiing at Sundance Resort, fishing the Provo River, paddle boarding Utah lake
  • Transportation – with the addition of the FrontRunner, Provo is now connected to Salt Lake City with a 60 minute ride
  • Thriving independent food scene
  • Vibrate music scene and community events – Rooftop Concert Series, Summer Cinema Series, etc.

Read the article for yourself and see why living here is great!


Prudential Utah Elite, Leaders in Real Estate

realtor partyDid you know that real estate is actually organized, and not just a bunch of agents working independently? This organization starts at the national level with the National Association of REALTORS® (NAR), then carries through to the Utah Association of REALTORS® (UAR) and even down to the local level with the Utah County Association of REALTORS® (UCAR). These associations set guidelines for REALTORS® via their Code of Ethics and they provide education, training and even the legal forms that we use to complete your real estate transactions. Without these associations, guidelines and the volunteer leaders who help run them, well, real estate would be rather chaotic. Another important feature of these three levels of associations is their advocacy efforts on behalf of homeowners. Government regulations and laws at the local, state and national levels routinely impact private property rights. REALTORS®, via their REALTOR® Political Action Committee (RPAC) are the frontline defense for homeowners. If you’d like to learn more about these efforts, please visit the REALTOR® Action Center.

Recently, the Utah County Association of REALTORS® recognized their top RPAC investors and we are pleased to announce that more than one-third of the honorees come from Prudential Utah Elite Real Estate. We would like to thank them for their dedication to protecting property rights.

RPAC Utah Valley Magazine Ad


We’d also like to take this opportunity to recognize our agents that will be serving in various capacities within the association. We appreciate their willingness to step up and serve homeowners and our industry.


Prudential UCAR Leaders




At Prudential we have a long legacy of service to the industry. Here are some of our agents who have served as president of the Utah County Association of REALTORS®:

Past UCAR Pres

7 Tips First-Time Homebuyers Should Follow

As a first-time homebuyer you may have many unknowns as you think about purchasing your first home. The biggest challenges are finding where to start and what steps to follow along the process. Here is a list of 7 first-time homebuyer tips that will help you and anyone navigate different aspects of the home buying process.



1. Get Pre-Approved Before You Look

Don’t fall in love with a house you can’t afford. Talk to a loan officer before you start looking for a home and get pre-approved; that way you’ll know your price range before finding that perfect home. We will give you an approval letter that will show agents and sellers you are a serious buyer when it comes time to make an offer, speeding up your loan processing time.

2. Down Payments Determine Your Options

Now is the time to save for a down payment. The amount you put down will determine several factors. If you have a 5% down payment there are good loan options for you, but you will also need mortgage insurance. If you have 20% down, that mortgage insurance payment isn’t necessary. We even have zero down loan options if you meet certain qualifications. Our loan officers can help find the best program to meet your needs.

3. Real Estate Agents are Your Friend

They work on your behalf. Real estate agents are familiar with the local market and can help find homes with your specifications and in your price range. They negotiate in your best interest. Agents will help submit an offer that is best for you, including any conditions that you must have. They will also negotiate your contract, to make sure you don’t go beyond what you can afford. Best of all as a buyer they are free; they get paid by the seller, not you.

4. Location, Location, Location

You need to love your home’s location just as much as the house itself. Take a look at the neighborhood; drive by at different times of day so you get a real feel for the location. Find out what school district boundaries you are in and how close stores are. These things may not be important to you, but will be if you ever decide to sell.

5. An Inspection Will Save You

Have you found a house already? Don’t forget a home inspection. Even if the house looks perfect on the outside, there could be problems lurking beneath the surface that you won’t know about. There could be a crack in the foundation or the furnace could be going out. Invest a little to save a lot. An inspection ranges from $300 to $500, but it could save you from making a $300,000 mistake.

6. You Have Credit – Don’t Use It

You are buying a home, but now is not the time to buy stuff to fill it with. Don’t take on any new debt during the loan process. This could be anything like buying new furniture for your home on a credit card or financing a new car. Acquiring new debt will alter your debt ratios and can disrupt or compromise your mortgage. If you have questions about this, give us a call. If anyone has recently pulled your credit for a loan, it will show up. Make your purchases after the loan closes!

7. It’s a Big Decision – Don’t Settle

Buying a home is one of the biggest financial decisions of your life; don’t settle for a home you’re not in love with. As you look at a property and it’s quirks you might keep saying to yourself, “I can live with that”. Don’t keep saying that over and over again because one day you’ll wake up and regret your purchase. The home is yours now; you can’t take it back to the store and exchange it. Make certain that it’s the right fit for you. Of course there will be a couple of things you may not like, but a couple of things to fix won’t keep you up at night. Don’t get frustrated if you have to look at 17 different homes before you find the right one, it will be worth it, trust us.

First Colony Mortgage 30 year logo

First Colony Mortgage has been a trusted Utah lender since 1984. They have helped over 30,000 residents realize their dream of owning their own home. They strive to build lasting relationships with borrowers, builders and Realtors by providing a complete range

October 2014 Fine Homes Magazine

We are please to release our October 2014 issue of our Fine Homes Magazine.

Prudential Utah Elite Real Estate is the leader in fine homes in Utah County. We sell over 89% of the luxury homes in this market. If you’re thinking of buying or selling, talk to us first and find out how our marketing program can make your home stand out.

Home Selling Tips Every Seller Should Know

We’ve discussed the 6 Most Essential Homebuyer Tips and the Road to Homeownership, but today we wanted to discuss the top tips for home sellers. Unlike the “Field of Dreams”, where they built it and people came, simply putting a sign up in your yard doesn’t mean the buyers will come and buy your home. Trulia recently surveyed 500 real estate agents, asking them for their top tips to help sellers get their home sold.


1. Not surprisingly, pricing your home realistically from the start is the #1 tip. In fact, it overwhelmingly had the support of all agents, with none saying they don’t recommend this tip. The reason for its importance is simple – the largest number of showings occur in the first couple of weeks. If you are priced wrong, those buyers rule your home out and don’t come back.

2. Keep your house clean, tidy and de-cluttered. The price isn’t the only thing that can turn a buyer off. Keep your home show ready at all times, because you never know when a buyer will want to see it. At Prudential Utah Elite Real Estate, we offer all of our listings a guide to help stage their home for a quick sale.

3. Work with an agent who excels at online marketing. Many buyers make their decision to see homes based solely on how it’s presented online. Your home could miss out on critical showings if your agent isn’t doing your home justice online.

4. Make it easy to show your home. Buying is an emotional process. Be sure your home is easy to be seen when the buyer wants to see it. Making showings difficult not only turns the buyer away, but it sets the stage for future negotiations.

5. Don’t sign with an unqualified buyer. A buyer without a pre-qualification letter is a looker, not a buyer. Don’t lose valuable marketing time and opportunities by accepting an offer from a looker.

6. Listen to your agent. If you’ve hired a good agent, and are paying good money, why wouldn’t you listen to them? They’ve done this before and know what they are doing.

7. Make small upgrades to your home. Similar to tip #2, find simple ways to make your home shine and stand out. These aren’t expensive upgrades, but the simple things that will make your home look and feel better than your competition. It’s always good to step back, and walk through your home with buyer’s eyes.

8. Work with an agent who follows the competition. Selling your home is a competition, you are competing for buyers who are looking at homes similar to yours. Your agent should keep you apprised of what’s happening in the market place. At Prudential Utah Elite Real Estate, we provide all of our sellers with “Online Seller Advantage”, which keeps you in the know about online traffic, and what your competition is up to as well.

There are many other tips and tricks, but we’ll save those for when we meet with you to list your home!

Fall Home Maintenance Checklist

Hard to believe that Fall is upon us once again. Here’s a great checklist of Fall home maintenance items:

Fall_Maintenance_Checklist1. Stow the mower.

If you’re not familiar with fuel stabilizer, you should be. If your mower sits for months with gas in its tank, the gas will slowly deteriorate, which can damage internal engine parts. Fuel stabilizer ($10 for a 10-ounce bottle) prevents gas from degrading.

Add stabilizer to your gasoline can to keep spare gas in good condition over the winter, and top off your mower tank with stabilized gas before you put it away for the winter. Run the mower for five minutes to make sure the stabilizer reaches the carburetor.

Another lawn mower care method is to run your mower dry before stowing it.

1. When the mower is cool, remove the spark plug and pour a capful of engine oil into the spark plug hole.

2. Pull the starter cord a couple of times to distribute the oil, which keeps pistons lubricated and ensures an easy start come spring.

3. Turn the mower on its side and clean out accumulated grass and gunk from the mower deck.

2. Don’t be a drip.

Remove garden hoses from outdoor faucets. Leaving hoses attached can cause water to back up in the faucets and in the plumbing pipes just inside your exterior walls. If freezing temps hit, that water could freeze, expand, and crack the faucet or pipes. Make this an early fall priority so a sudden cold snap doesn’t sneak up and cause damage.

Turn off any shutoff valves on water supply lines that lead to exterior faucets. That way, you’ll guard against minor leaks that may let water enter the faucet.

While you’re at it, drain garden hoses and store them in a shed or garage.

3. Put your sprinkler system to sleep.

Time to drain your irrigation system. Even buried irrigation lines can freeze, leading to busted pipes and broken sprinkler heads.

1. Turn off the water to the system at the main valve.

2. Shut off the automatic controller.

3. Open drain valves to remove water from the system.

4. Remove any above-ground sprinkler heads and shake the water out of them, then replace.

If you don’t have drain valves, then hire an irrigation pro to blow out the systems pipes with compressed air. A pro is worth the $75 to $150 charge to make sure the job is done right, and to ensure you don’t have busted pipes and sprinkler head repairs to make in the spring.

4. Seal the deal.

Grab a couple of tubes of color-matched exterior caulk ($5 for a 12-ounce tube) and make a journey around  your home’s exterior, sealing up cracks between trim and siding, around window and door frames, and where pipes and wires enter your house. Preventing moisture from getting inside your walls is one of the least expensive — and most important — of your fall maintenance jobs. You’ll also seal air leaks that waste energy.

Pick a nice day when temps are above 50 degrees so caulk flows easily.

5. De-gunk your gutters.

Clogged rain gutters can cause ice dams, which can lead to expensive repairs. After the leaves have fallen, clean your gutters to remove leaves, twigs, and gunk. Make sure gutters aren’t sagging and trapping water; tighten gutter hangers and downspout brackets. Replace any worn or damaged gutters and downspouts.

If you find colored grit from asphalt roof shingles in your gutters, beware. That sand-like grit helps protect shingles from the damaging ultraviolet rays of the sun. Look closely for other signs of roof damage (#5, below); it may be time for a roofing replacement.

Your downspouts should extend at least 5 feet away from your house to prevent foundation problems. If they don’t, add downspout extensions; $10 to $20 each.

6. Eyeball your roof.

If you have a steep roof or a multistory house, stay safe and use binoculars to inspect your roof from the ground.

Look for warning signs: Shingles that are buckled, cracked, or missing; rust spots on flashing. Any loose, damaged, or missing shingles should be replaced immediately.

Black algae stains are just cosmetic, but masses of moss and lichen could signal roofing that’s decayed underneath. Call in a pro roofer for a $50 to $100 eval.

A plumbing vent stack usually is flashed with a rubber collar — called a boot — that may crack or loosen over time. They’ll wear out before your roof does, so make sure they’re in good shape. A pro roofer will charge $75 to $150 to replace a boot, depending on how steep your roof is.

7. Direct your drainage.

Take a close look at the soil around your foundation and make sure it slopes away from your house at least 6 vertical inches over 10 feet. That way, you’ll keep water from soaking the soils around your foundation, which could lead to cracks and leaks.

Be sure soil doesn’t touch your siding.

8. Get your furnace in tune.

Schedule an appointment with a heating and cooling pro to get your heating system checked and tuned up for the coming heating season. You’ll pay $50 to $100 for a checkup.

An annual maintenance contract ensures you’re at the top of the list for checks and shaves 20% off the cost of a single visit.

Change your furnace filters, too. This is a job you should do every two months anyway, but if you haven’t, now’s the time. If your HVAC includes a built-in humidifier, make sure the contractor replaces that filter.

9. Prune plants.

Late fall is the best time to prune plants and trees – when the summer growth cycle is over. Your goal is to keep limbs and branches at least 3 feet from your house so moisture won’t drip onto roofing and siding, and to prevent damage to your house exterior during high winds.

For advice on pruning specific plants in your region, check with your state extension service.

10. Give your fireplace a once-over.

To make sure your fireplace is safe, grab a flashlight and look up inside your fireplace flue to make sure the damper opens and closes properly. Open the damper and look up into the flue to make sure it’s free of birds’ nests, branches and leaves, or other obstructions. You should see daylight at the top of the chimney.

Check the firebox for cracked or missing bricks and mortar. If you spot any damage, order a professional fireplace and chimney inspection. An inspection costs $79 to $500.

You fireplace flue should be cleaned of creosote buildup every other year. A professional chimney sweep will charge $150 to $250 for the service.